From Internal to External
Transforming ideas into impact.
WHO WE ARE
Welcome to FITE!
As a strategic communication and marketing consultant, I help organisations create and execute marketing and communication plans. In my experience, successful plans should not only focus on the external market, but also on the internal organization. I strongly believe that external success starts with internal engagement.
How do you ensure that employees remain motivated, feel involved and are on the same page? Creating support and making optimal use of internal knowledge and expertise are crucial to the success of any plan. This often requires a different way of working and guidance, in which a plan is so much more than just a communication tool - it is the foundation of a change process.
I offer tailor-made solutions that include both strategic advice as well as the execution of communication plans, with a specific focus on employee engagement, sustainable impact and diversity and inclusion.
WHAT WE DO
Depending on the needs of an organisation, I can support the development of a positioning and long-term strategy, the involvement of employees or the implementation of communication projects.
Strategic Marketing & Communication
I create and execute plans that help organisations achieve their goals, such as brand repositioning, launching new services or strengthening their employer brand. From strategic advice to execution, with a focus on sustainable impact.
Internal Branding & Employer Branding
I help develop a strong internal brand and communication strategy that both increases employee engagement and helps attract new talent. This ranges from establishing a clear employer brand to guiding employees through change processes such as rebranding or introducing new values.
Communication Projects & Content Development
For specific communication needs I can provide temporary support. Whether it concerns an internal communication or activation plan, an external campaign or creating content, I am there to help deliver high-quality communication that fits the organization and target group.